Rina Prel is a marketing and social media strategist with a decade of experience driving cultural relevance and brand storytelling at the intersection of sports, entertainment, and digital media. She leads social for sports partnerships at Robinhood, where she develops creative campaigns across the NBA, NASCAR’s 23XI Racing, and Ligue 1’s OGC Nice, blending trend-driven content with brand strategy to authentically engage fans worldwide.

Previously, Rina spent four years at Madison Square Garden Entertainment, overseeing social strategy for some of the world’s most iconic venues and live events. There, she spearheaded award-winning campaigns, including the multi-platform strategy behind Harry Styles’ 15-night residency at MSG, which earned global recognition and industry accolades.

She began her career at the NBA, where she helped shape the league’s digital storytelling across the NBA, WNBA, G League, and 2K League. Rina launched @NBAKicks, the NBA’s first sneaker-focused vertical, and played a key role in the league’s explosive social media growth.

With expertise in creative direction, influencer, music entertainment, athlete partnerships, and trend forecasting, Rina has a proven track record of building campaigns that resonate deeply with sports and entertainment communities.

She holds a BFA in Graphic Design from St. John’s University and continues to push the boundaries of how brands connect art with culture through digital storytelling.

*Also a Native New Yorker, born and raised in Brooklyn, Rina grew up listening to Jay Z, Beyonce, Alicia Keys, and John Legend. Outside of work, Rina enjoys playing piano and developing artwork for her next art show!