MSG ran a month-long social campaign throughout Harry Styles’ 15-night run at The Garden. With the goal of capitalizing on the mass audiences coming through the arena in that time, the strategy developed encompassed all aspects of live event coverage in order to digitally extend the experience externally. This campaign won multiple awards including a Webby’s, CLIO, Muse, and Ava Digital Award.

HARRY STYLES x MSG x LOVE ON TOUR x

HARRY STYLES x MSG x LOVE ON TOUR x

HARRY STYLES x MSG x LOVE ON TOUR x

HARRY STYLES x MSG x LOVE ON TOUR x HARRY STYLES x MSG x LOVE ON TOUR x HARRY STYLES x MSG x LOVE ON TOUR x

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