ROBINHOOD
•
NBA
•
23IX RACING
•
OGC NICE
•
ROBINHOOD • NBA • 23IX RACING • OGC NICE •
ROBINHOOD
ENTERS SPORTS
Robinhood made it’s leap into the sports across the NBA, NASCAR and Global Soccer. I helped create and execute the social strategy for the app’s integration into these different properties with the overarching goal of creating a content strategy that focused on engaging the respective fanbases.
Robinhood Meets the NBA
Robinhood Meets the NBA
Robinhood debuted themselves as the new jersey patch sponsor across 3 different markets in the NBA: Miami, Memphis and DC. In an unprecedented campaign, I helped develop a social strategy driven to maximize engagement with influencers, live coverage and creative activations rooted in basketball culture.
ENGAGEMENTS
3
142
MARKETS
POSTS
330K
5.1M
IMPRESSIONS
Robinhood x OGC Nice
The Robinhood Jersey Reveal made a standout impact on Instagram, ranking among the top-performing Sports Partner content of all time.
The announcement drove a 4.64% Engagement Rate, #6 overall. It also ranked #3 all-time in total and organic Impressions (408.4K)
The Jersey Reveal and Announcement now hold the #1 and #2 top Organic Impressions in 2025, along with the #3 and #4 top Organic ERs.
No sport is more global than soccer and in the announcement of their new jersey patch with OGC Nice, I helped develop a social strategy to help drive reach for the campaign’s launch.
4.1M
IMPRESSIONS
ROBINHOOD x 23XI RACING x
ROBINHOOD x 23XI RACING x
The 23XI Racing partnership, co-owned by Michael Jordan, launched with a strong performance, delivering an engagement rate 85% above average. The collaboration features standout talents like Bubba Wallace and Corey Heim.